MugArt – Shopify Store for Personalized Gifts
Shopify store grown from launch in 2015 to 250,000+ customers, with sales driven by Facebook, Instagram and TikTok ads.
The goal
Grow a brand-new personalized gifts brand online and deliver across Pakistan.
What I did
I sourced products, built the Shopify listings, ran paid social campaigns on Facebook, Instagram and TikTok, managed the Daraz store, and handled customer service on WhatsApp and social media.