About
Performance marketer and e-commerce specialist in Dubai, with 8+ years building stores and running ads that sell.
I’m Muhammad Ali. I build online stores and run the ads that fill them with buyers.
My approach
Who I work with
Every campaign starts with tracking, so every dirham is measured. I test fast, cut what does not work and scale what does. I work with e-commerce brands and service businesses in the UAE, UK, Europe, USA, Australia and New Zealand.
Meta, TikTok and Google Ads
Shopify and WordPress websites
Amazon, Noon and Daraz marketplaces
my journey
From a Lahore gift store to Dubai brands: 8+ years running e-commerce end to end.
2015
Joined MugArt (mugart.pk) at launch and grew it on Shopify, Daraz and paid social to 250,000+ customers.
2022
Moved to Dubai. Built Plantshop’s WordPress store and ran its Google, Meta and TikTok ads.
2024
At WEMART: set up Noon and Amazon seller accounts and ran Meta Ads to win app customers.
2025
At Urban A2Z: built urbana2z.com, thefpsc.com and tbgbroker.com and run their Meta and TikTok Ads.
how I work
The same process on every account, from first pixel to profitable scale.
Track and research. Install Meta and TikTok pixels, check every purchase and lead is recorded, then study the product, competitors and audience.
Test. Launch several creatives and audiences on a small budget, then cut the losers quickly.
Scale and report. Move budget to the winners, add retargeting, and send a plain-language weekly report on spend, ROAS and CPA.
