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Real Estate Lead Generation in Dubai

Your own buyer and investor leads, not shared portal leads. I run Meta, Google, YouTube and TikTok campaigns for Dubai brokerages and developers, with landing pages for each project and WhatsApp follow-up that qualifies every enquiry before it reaches your agents (see WhatsApp automation).

PlatformsMetaGoogle AdsTikTokWhatsApp

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Ads by Ali billboard beside a Dubai highway - real estate lead generation in Dubai
What’s included

Lead generation built for Dubai real estate

01

Off-plan launch campaigns

Ads built around each launch: walkthrough videos, floor plans, payment plans and handover dates, live from day one.

02

Investor targeting by country

Separate campaigns for UAE residents and overseas investors (India, UK, Europe, GCC), each with the message that matters to them.

03

Lead forms that qualify

Meta and TikTok instant forms that ask budget, unit type, cash or mortgage and timeline, so time-wasters are filtered out.

04

WhatsApp follow-up that feels human

Click-to-WhatsApp ads and a friendly automated first reply that sends the brochure and payment plan, then hands qualified buyers to your agent.

05

Project landing pages

A fast page per project with video, floor plans, location and one clear WhatsApp button, built on WordPress.

06

Google Search and YouTube

Ads on high-intent searches such as project names and “off-plan apartments Dubai”, plus YouTube walkthroughs retargeted on Meta.

Who it’s for

Is this right for you?

  • Dubai brokerages that want their own leads instead of relying only on Property Finder and Bayut
  • Developers and sales teams launching off-plan projects to local and overseas buyers
  • Independent agents and small teams who need a steady flow of qualified enquiries
  • Buyer’s agents and advisers working with international investors
Real estate work

Lead-generation website for a Dubai brokerage

I built a WordPress site for a Dubai real estate brokerage with off-plan listings, payment plans and one-tap WhatsApp enquiries, ready for paid campaigns.

See the project ↗
How it works

From first call to booked viewings

STEP 01

Free consultation

A short call about the projects you sell, your buyers, budget and how your team handles enquiries today.

STEP 02

Campaign plan

A written plan per project: audiences, countries, creatives, landing page and the qualifying questions.

STEP 03

Setup and launch

Pixel, tracking, WhatsApp flow and lead sheet set up, permits added to every ad, then the first campaigns go live.

STEP 04

Optimise and report

A weekly report in plain language: spend, leads, cost per qualified lead, viewings and what changes next.

FAQ

Real estate lead generation questions

Something else on your mind? Send me a message and I’ll reply within 24 hours.

Ask a question ↗
How much does a real estate lead cost in Dubai?

It depends on the project, price point and target country. Off-plan investor leads usually cost more than rental or local buyer leads. We run a short test first and report the real cost per qualified lead every week, so you decide on budget with data.

Do property ads in Dubai need a Trakheesi permit?

Yes. Dubai Land Department requires an advertising permit for property ads. Every ad we run carries the permit number you provide, and we keep claims about prices and returns accurate.

Why not just rely on Property Finder and Bayut?

Portals are useful, but the same lead is often shared with several brokers. Your own campaigns bring enquiries that only your team receives, and you build an audience you can retarget for future launches.

Can you target overseas investors?

Yes. We run separate campaigns by country, for example India, the UK, Europe and the GCC, with messages and landing pages that fit each audience.

How do you filter out poor-quality leads?

Qualifying questions on forms and in WhatsApp (budget, unit type, cash or mortgage, timeline), audience exclusions, and optimising campaigns towards the leads your agents mark as real conversations.

Do Facebook ads work for real estate?

Yes. Meta lead forms and Click-to-WhatsApp ads are among the most common ways Dubai brokers get their own buyer and investor leads, as long as each lead is answered quickly and qualified.

How much do Facebook ads cost for real estate?

Real estate leads usually cost more than leads for local services because the purchase is bigger. We run a short test first and report the real cost per qualified lead for your project. See what Meta ads cost in Dubai for current benchmarks.

Do property ads in Dubai need a Trakheesi permit?

Yes. Every ad that offers a property for sale or rent needs a DLD Trakheesi permit and its Madmoun QR code, and I add them to every creative. Read the full guide to Dubai real estate advertising rules.

Ready when you are

Let’s talk about your next launch

Tell me which projects you are selling and to whom. I’ll send a clear campaign plan for your brokerage.

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Meta, TikTok & Google Ads specialist and Shopify / WordPress builder, based in Dubai.

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